Cancel guides / Streaming / ITVX Premium

How to cancel ITVX Premium

ITVX Premium costs about £5.99/mo (ITVX Premium (£5.99/mo)), or about £72 a year. Here's how to stop it, step by step, from the official help page.

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ITVX Premium has no single web page to cancel on, so the steps below are the fastest way. If they offer you a discount, look for “No thanks” or “Continue to cancel”.

Steps to cancel ITVX Premium

  1. Sign in at itv.com and click your profile icon.
  2. Choose Manage Account and confirm your email and password.
  3. Under Your plan, select Cancel subscription.
  4. Subscribed via Apple, Google, Amazon or Roku? Cancel in that account.

From the official help page. Checked October 2026. Price source.

Paid through your iPhone or iPad?

Then you cancel there instead:

  1. Open Settings and tap your name.
  2. Tap Subscriptions.
  3. Tap the subscription you want to cancel.
  4. Tap Cancel Subscription (scroll down if needed).
  5. No Cancel button or red expiry text means it's already cancelled.

Official help

Paid through Google Play?

Then you cancel there instead:

  1. Open Subscriptions in the Google Play app.
  2. Select the subscription you want to cancel.
  3. Tap Cancel subscription.
  4. Follow the on-screen instructions.

Official help

What to use instead, free

Questions people ask

How do I cancel ITVX Premium?

Sign in at itv.com and click your profile icon. Choose Manage Account and confirm your email and password. Under Your plan, select Cancel subscription. Subscribed via Apple, Google, Amazon or Roku? Cancel in that account.

How much does ITVX Premium cost in 2026?

ITVX Premium costs about £5.99/mo (ITVX Premium (£5.99/mo)), or about £72 a year. £59.99/year annual option. Removes most ads. Prices vary by plan, location and account, so check the official page. Checked October 2026.

Will I still have access after I cancel ITVX Premium?

Must cancel where you're billed (App Store, Google Play, Amazon, Roku). Premium runs to the end of your monthly or yearly period.

Is there a free alternative to ITVX Premium?

Free options: ITVX (free tier), BBC iPlayer, Channel 4 streaming, Pluto TV.

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